The ability to evolve and know how to renew oneself is, today more than ever, fundamental to the success of ice cream parlours. 2020 marked a turning point for the sector. It is worth noting that the principal changes include the fast acceleration of already existing trends in the sector. First, the evolution of eating habits and moments of consumption that contribute to the deseasonalisation of ice cream consumption, making it annual and no longer associated to the summer period.

Epta Group is the star of a special partnership with EYWA, a company specialised in plant-based eco cosmetics. The collaboration has led to the creation and installation of chilled cabinets branded Iarp dedicated to fresh cosmetics, in three stores in Milan.

In a scenario in which Operators are called to respect increasingly higher hygiene standards and in which greater attention is given to safety and sustainability issues, EptaService, the Epta brand dedicated to after-sales assistance and consulting, is ever closer to its Clients in the Ho.Re.Ca. sector and widens its offer with new programmes for the hygienisation and reconditioning of chilled cabinets by Iarp.

Iarp expands the Cool Emotions line with two new models: Glee 41 and Glee Glass 41, vertical plug-in refrigerated cabinets dedicated to the presentation of fresh pastries.

The adoption of technologies and new shopping tools, made available through digital connectivity is growing steadily. The consumers are increasingly in search of innovative solutions to make purchases safely and easily, minimising travel and queues. A concept that is now, more than ever, strengthened by the restriction obligations that are encouraging its rapid spread. The current situation is also leading to the emergence and affirmation of alternative solutions, to serve users.

The continuously evolving Iarp Cool Emotions range expands thanks to the vertical cabinet Glee Mid. The plug-in is a perfect synthesis of innovation, design and excellent technical performance. It stands out for its versatility, which is able to respond to multiple display needs, from bars, to ice cream parlours, to restaurants, to promotional areas of supermarkets.

EuroShop 2020 has drawn to a close, and Epta is now taking stock of its stimulating experience at the trade fair. Our slow-motion analysis of each of the action-packed days at the fair shows there are lessons to be learned from the event, and successes to be celebrated. Now the future strategy and operational plan can be mapped out.   The star of the Epta stand was The Epta System, a winning combination of products, services, technologies, ideas and people designed to accompany Retailers through their #storevolution.

The Circular Economy is an economy able to regenerate itself, which aims at reusing waste to feed the production cycles, facilitating the move from a take-make-waste to a make-use-recycle approach.

Epta is co-operating with Granarolo to communicate the Milk Experience in the company's booth at Expo 2015.